Get rid of the uncertainty, doubt and confusion once and for all.

The inner circle that will get you from hoping this business thing works out, to turning heads with your unshakeable confidence & success.

Hell yes, I'm IN!

Here's a sneak peek of EXACTLY what you'll get if you're accepted into BBS:

We’re the engine behind many successful launches, award ceremonies, recurring revenue streams, TEDx appearances and so much more.

Any of this shizzle sound familiar to you?👇👇🏿👇🏾

  • You want to have a waitlist of clients dying to work with you, instead of having to chase ’em
  • You want to be able to treat yourself & your family regularly, instead of saving up for a 7-day vacation all year
  • You want to stop undervaluing yourself and charge what you’re worth
  • You want to stop worrying about bills and actually enjoy your business
  • You want to build a brand that only attracts people ready to buy, instead of freebie seekers

Admit it, you nodded to most of these - and that's a problem! But it's a problem we can fix. See, whether you're a full time business owner, a network marketer, an artist, a musician, a physical business owner... BBS will be life-changing for you.

Our purpose: To bridge the gap between business and branding and help you wake up every day thinking 'I GOT THIS".

Right now, you’re swimming in a sea of thousands of other business communities, none of them focused on the power of brand positioning – which is the foundation of your business.

What makes BBS unique also makes us dangerous – because we destroy every myth, scam and sleazy marketing tactic that comes our way.

But let’s back up here…

The online world is exhausting – and it gets even more exhausting when you keep hearing contradicting advice and gifting your money to people who give you nada in return.

Let me be the one to tell you…

You don’t need another course or program. You need a place you can call your “business home”, where you receive tough love & support every step of the way.

A place like BBS, that has helped its members:

  • Retire their partners
  • Land 5-figure clients in a brand new business
  • Launch their own successful membership sites
  • Leave their job
  • Build a 5-figure business in 6 months
  • Get to $5000/month in 2 months
  • Save dozens of hours weekly
  • Get invited to speak on a TEDx stage (no application necessary!)
  • Get paid for speaking

Let me ask you this…

What if every action you took and $ you spent could lead to increased trust, profit and influence?

Imagine having access to all the trainings, templates, cheatsheets and networking opportunities you need to make sure you’re leveraging every single action you take for maximum profit… and to Des and hundreds of others like her who truly care about your success.

Do any of these ring a bell?

  • You’re tired of people making big claims, but proving unable to answer even the easiest of questions (or share real results)
  • You keep seeing sleazy “experts” who share generic, superficial advice and never even focus on the psychology behind building a successful brand
  • You’re sick of fancy webinars and gurus telling you that if you don’t do this one thing, your business will explode and you’ll go broke
  • You can’t stand cookie-cutter strategies, and, as a matter of fact, you can’t even stand the phrase “cookie cutter strategies”!

Enter: The Badass Brand Squad - your one-stop shop for starting, growing and scaling your business with the power of branding.

Can you do it on your own? It’s possible. If you’ve ended up reading this line though, you already know you don’t want to risk it. It’s too much.

BBS will have your business growing faster than a trashy Hollywood trend with our:

  • DISRUPTive Branding Crash Course – A step-by-step roadmap taking you from 0 to growing a powerful brand

  • DISRUPTive Business Crash Course – A step-by-step roadmap of setting up, growing and scaling your business

  • In-depth trainings going deep into the psychology behind running a successful business

  • Weekly mastermind calls with Des and the team

  • World-class community with powerful networking opportunities and tons of your ideal clients

Before you get all excited and eager to hit that button though… there’s something you should know.

BBS is not for everyone – it may not even be for you! Which is why we have an application process. All of our members are vetted by the BBS team to make sure we only accept people with integrity, who share our values and who will benefit massively from being on the inside.

Our members have collectively made millions of dollars, have had their businesses exposed to millions of people and have shared stages with celebrities like Gary Vee and Les Brown (even though some of them had barely cracked a profit when they joined us).

But none of that is important if you can't trust the person behind it all.

My name is Des and I’m a branding & recurring revenue expert who lives with a cat-demon named Lucifurr and a one-eared baby called Sushi.

When I started my business, it took me only 8 months to have $100 000 in the bank – but that’s not why you should join BBS.

Don’t get me wrong… money’s awesome. It has enabled me to provide for my parents, grandparents and Lucifurr, even though he has his own business (true story), and to support organizations fighting against animal cruelty, cyberbullying and racism.

I’ve had a pretty dynamic business journey, but that didn’t happen until I realized something that has kept me up at night ever since.

See, 4 years ago, I’d bought all the branding courses, books and resources I could get my hands on…

From the $2200 course created by the most popular branding expert of the time, to a $5 ebook from a Harvard professor – I spent a lot of money I didn’t even have.

Eagerly sitting in front of my laptop, devouring everything and hoping it would lead me to building a global brand and teaching others how to do the same…

I’d never been more disappointed. I didn’t see a single resource that provided real, actionable, in-depth strategies for growing, launching or scaling a brand.

Wiping the tears that fell down my face because of all the money I thought I’d lost, I realized something that should have hit sooner.

I’d just finished my master degree in branding. I’d spent the past year working for $8/hour, helping clients make millions. If all these people selling mediocre resources could do it… then I sure as hell could do it too.

BBS was created in a tiny, dark room in my Copenhagen apartment located on top of a car repair shop (real photo). My dream was to create a safe space for entrepreneurs to be able to be vulnerable & ask for help without being judged for it – something rare in the online world.

I quickly discovered how many people needed help with branding and BBS soon became the most successful membership site of its type, our members deeming it "incomparable" to others and "life-changing".

BBS completely changed my life! My income increased by 67% in my first few months in BBS! And that's before I started a brand new business that will, in the next two years, make over a million in revenue! I never even thought this would be possible for me.

Anna IkerteFounder of GrowSafe Associates

Debora Luzi, Business Mentor

Juliette Stapleton, Visibility Expert

Answer from our anonymous BBS survey

In other words, my clients are killing it – from leaving their jobs, to building a secure side hustle, landing 5-figure deals to going on book tours and national speaking tours, to becoming Forbes contributors, building a multiple 6-figure business in merely months, running their 7-figure businesses like the bosses they are…

…without feeling sleazy, working 12-hour days or not finding the time to go on vacation.

Life is good when you know how to tap into the power of branding.

Being part of our community is the best choice you’ll make if you:

  • Understand the importance of branding and marketing but haven’t found a place where you can find all the resources you need
  • Want to be part of a safe space where you can ask for feedback without feeling judged or pressured
  • You’ve done a good job with your business so far, but you crave the best environment to help you grow or scale
  • Have just started your business and you understand the importance of taking the right steps from the start
  • Want to be able to get help on every aspect of your business and make sure it’s aligned with your brand

You don’t have to be a part of BBS – plenty of other communities out there. We’ve seen it all… people promising new trainings, but delivering old content.
People boasting about getting their clients on Thrive Global and iHeart Radio, which you can do in your own in about 30 seconds… Not to mention those woh’ve been bugging our members trying to figure out our secret. It’s a simple one:

We don't use sleazy marketing tactics. We just share results.

The best part? It doesn’t matter what stage in your business you’re in.

From millionaires to startups, we have it all – and that’s what makes us unique

The reason it’s possible to run a community with such a variety of industries, experiences and even nationalities is simple:

Branding is essential no matter what business you have, how much money you're making or what your challenges are.

Every time you sell, your marketing needs to go hand in hand with your branding.

Every time you write a blog post, your copy needs to be aligned with your brand.

Every time you’re interviewed, strike a partnership, pitch to investors, go on stage… your brand has to be top notch.

Think of BBS as your unfair advantage in a world full of unclear value propositions, inauthentic marketing and false advertising.

Because you won’t have to resort to any of that when you have a million dollar understanding of how branding works on a daily basis.

In BBS, we get almost 24/7 personal attention from Des and we all deeply care about each other - it makes the journey so much smoother! I've finally learned how important a community is if you're an entrepreneur. The diversity of people and experiences and their openness are the biggest plus for me. We have a great variety of professionals - the maturity of our businesses differs, so we're able to share our experiences and support each other. After I joined, I also realized how easy it is to connect with new prospects through live streaming - and doing it with a super supportive community is so much easier & more effective! My visibility was boosted immediately!! The BBS Show really helped me get more exposure across platforms and I have 4 times more viewers than if I do it alone - that's the power of it! What makes BBS unique is the challenges that we have on a monthly basis. It's so much easier when you know that others are in the same boat as you.

Rita ThomassenBusiness mentor

You shouldn't.

I don’t think you should trust anyone no matter how many testimonials or results you see. Trust is built overtime. Don’t trust me just yet – trust your own gut. There’s nothing more powerful than that!

As for me, I’m an award-winning brand strategist with a loyal tribe of over 100 000 people and a brand that has made me wealthier than most business owners you’ll meet. I work with people just like you, who want to build powerful, authentic brands that make a difference. I’ve been running communities since I was 15, so I know a thing or two about helping individuals push through their challenges and move forward. I’m the brand strategist other brand strategists come to learn from.

My squad is for you if you’re an entrepreneur, vlogger, blogger, artist, podcaster, author or speaker. Support? Networking? Accountability? Challenges? Exposure? Powerful brandstorming? We’ve got it all.

What makes BBS different

Other communities exist – many of ’em. Both paid and free ones. However…

None of them will help you understand how every single action you take can be more profitable, with the sheer power of branding.

Business communities that are not branding-oriented will only give you half of what you need.
Branding communities that only focus on branding won’t even give you that.

That’s why BBS is everything you need to grow and scale your business – in one fascinating, groundbreaking place.

In BBS, you have a full team supporting you – we’re not a one-man operation where the founder is so overwhelmed, they rarely have time to even look at your messages.

Meet the BBS team:

Desislava Dobreva


Des is active on Discord daily, to make sure you get support on all your business-related questions. She also hangs out on our personal Discord channels, making sure she nurtures a relationship with each member.

Darren Danks

Community Manager

Darren is the brilliant mind that runs BBS behind the scenes. Take any membership-related questions or concerns to him and he’ll make sure you’re well taken care of!

Sushmita Jain

Community Support Manager

Sushmita is the one making sure you know how to manage your membership – from logging into the membership site, to upgrading/downgrading or canceling (oh no!) your subscription, go to her for any tech-related questions.

Guna Meldere

Brand stylist

Guna is our fairy branding godmother, taking care of the design, visual identity and flow of our membership site. Being Des’ right hand, she’s super busy, so she doesn’t directly answer any member queries, but you can feel her touch everywhere in BBS.

Here's what you'll get if you're accepted

  • Weekly mastermind calls
  • Monthly Implementation Days
  • Monthly themes (e.g. launching, copywriting, email marketing…)
  • Accountability partners
  • 24/7 support on our Discord channel
  • Exclusive content library with in-depth trainings
  • Powerful community and networking

Getting quality advice and support is a minefield these days – but it feels damn good to be in a place full of it, with vetted experts from over 20 different industries.

In BBS, our members often collaborate, ask each other for advice, build life-long friendships and end up hiring each other.

It feels good when so many people have you back and are there for both moral and business support.

(snippet from our membership site)

There are 5 main ways to learn in BBS:

  • Weekly Calls – Our 2 hour Zoom calls with Des. The dates and times of our calls shift each week to make sure members from every time zone can join, and you can add them to your calendar with 1 click.
  • Discord Channels – Our main communication platform where the discussions flow 24/7. We have a separate, well-organized channel for every single thing you want to discuss. E.g. the health channel features our BBS health experts who are regularly online to give you advice on any health-related issues.
  • Courses – within the membership, you’ll find specific courses on topics like Branding as an artist/network marketer, Killing it on Instagram, Selling with live video, etc.
  • BBS offers – A special offer database where you can sell your offers to other BBS members and work with them.
  • Content Vault – In-depth trainings by Des and experts on a multitude of business-related topics, ready for you to dive into. From branding, marketing and sales-oriented trainings, to content on mindset, dealing with trolls and protecting your brand with trademarks – we’ve got it all! Our content vault is separated into 4 main categories, depending on how far along you are in your business.
  • Implementation Days – Our monthly zoom calls, each led by a different expert. The Implementation Days are focused on completing tasks during the calls – creating pitches for publications, updating your LinkedIn account, creating content for your social media platforms, crafting your first chatbot sequence… we’re all about the implementation here!

Want to connect with our members

and ask them yourself what they think about BBS?

Check out some of them below and make sure you say hi!

Carla Trigo

Lifestyle & Business Design Coach

Penny Soo

Brand Strategist

Jerry West

SEO Expert

Emma Louise Hammond

Automation Expert

Elisha Israel

Facebook Advertiser

Darren Horne

Leadership & Communication Consultant

Eugenia Littebrant

Relationship Coach

Nadya Rousseau

Influencer Marketing Expert

Ariane de Melo

Speaker Trainer, Award-Winning Author

Gregory Giagnocavo

Business Strategy Consultant

And if that's not enough to help you realize if BBS is for you…

If you thought I wasn’t going to give you any bonuses for taking focused action and applying…. YOU’D BE RIGHT!

Kidding. Of course, there are bonuses!


Access to Royalty Branding – my no BS, in-depth training experience on building a powerful brand (Sold for $1000) and  Zero to Badass – my Instagram course walking you through building a profitable and engaging Instagram presence (Sold for $197)


Access to resources from my ambassadors:

Bori Bojthe’s “Taking professional selfies” course, Darren Danks’ “Self-Doubt Revolution course”, Guna Meldere’s Pinterest masterclass, Angela McMillan’s “StoryVision Webinar”.

Want all the bonuses? Grab our annual membership and LOSE YOUR MIND over these bonuses…


Access to all of my masterclasses – from building and launching your next course, to rebranding, to optimizing your content for sales… you’ve got it all! (Value: $776)


Access to my Little Branding Playbook, my best-selling branding resource that will always have a place on your desk (Sold for $97).


A 1:1 strategy session with Des  for the first 5 people who join Annually – the direction of the session is up to you (Sold for $1300)

Oh, and guess what? When you’re in, you’ll get a personal recommendation on which trainings you should begin with and which membership perks you should take advantage of to get started!

Consider any overwhelm avada kedavra’d!

Apply to get access to all of our juicy membership perks now:

The Doors to BBS are closed!

Join waiting list

Got questions that aren't answered on this page?
Head over to our live chat (we're cool like that) or find the answer below:

Is BBS for me? Why should I join?

The only person who can know that for sure is you – but, ultimately, the only 2 reasons BBS could not be for you is if you think the membership fee would be a financial burden for you, or if you prefer to do everything alone, without any help. BBS will be valuable for you regardless of how much money you’re making, what industry you’re in or how evolved your business is. Here’s why Debora thinks BBS is the right choice for you:

What if I can't afford the membership fee?

Then don’t join. I’m not going to be the person to tell you to pull out your credit card – everybody who knows me, knows that I don’t believe in taking people’s last dime. If you simply don’t have the money, don’t join. If, however, you still want to be a part of BBS in any way possible, I’m confident you’ll make it work – maybe by ditching services that don’t give you anything in return for your hard-earned cash?

Is there a money-back guarantee?

Of course, there is! If during the first 14 days after you’ve been accepted, you decide there’s nothing valuable about your BBS membership, you can cancel it (with written notice in the form of an email sent to and get your membership fee refunded. We don’t want your money if you don’t want to stay!

How much personal attention will I get from Des if I'm accepted?

Des hangs out on the Discord channel daily and answers every single question asked in the business channel. She also gives 15 minutes to each person on the weekly BBS mastermind calls, to ask for help, advice and feedback. If you’re a VIP member, you’ll get a direct 1:1 line for communication with her and the rest of the team. Bottomline, if you expect Des to personally reply to your Facebook messages 24/7, that won’t be happening, because (even though she refuses to admit it), she’s not a robot. You will, however, never be left with an unanswered plea for help or unsupported. That’s why we have Des + a full team that has your back at any time. We’ve never seen a membership with so much personal attention from its owner. Which is exactly what Fernando can tell you.

My business is already doing well. What can BBS do for me?

A lot. In BBS, we have different kinds of business owners income-wise: we’ve got millionaires, people on the verge of making a killing, people who are not quite there yet – and even startups. Because of the versatility of our membership, we can serve you regardless of how well you’re doing financially. If you’re doing really well already, you’ll benefit massively from our content centered on scaling, from our mastermind calls and from the community that will always have your back. We recommend going for the VIP membership option. Your learning would be focused on protecting your brand, investing opportunities, scaling with paid advertising, etc. Here’s why Gregory, one of our multi-millionaire BBS members, stays in BBS:

I JUST started my business. Am I ready for BBS or should I wait?

If you just started, it’s more important than ever to take the right steps from the beginning – because going down the wrong path could mean wasting months or even years of your time! You’ll feel right at home with our other newbies and our successful business owners always willing to lend a helping hand.

See You on the Other Side!