The weaker your brand, the harder you work for every sale.

You change the offer, work on your content, try to get more visible, rethink your sales process, wonder whether the price is wrong, wonder whether the audience is wrong, then eventually end up back at the same question: why does the money still feel so damn inconsistent?

And I have the receipts.

I have spent years watching what happens when entrepreneurs strengthen the brand underneath the business and then use that strength to sell, grow and make better decisions.

607% increase in sales after joining BBS and getting clearer on branding, positioning, messaging and strategy.

£65,000 beta pre-launch.

$19,763.31 in one month.

£6,100 in one week after making £162 the week before.

And one of the strongest examples has nothing to do with just one launch.

My BBS client Jo Valentina built a business where more than 60% of her work came through referrals and repeat business, spent 6 months fully booked and reached the point where people were willing to wait for her rather than go somewhere else.

That’s what I mean when I say a powerful brand changes everything.

We work on the parts of your business that are actually affecting your growth — the offer, the sales, the positioning, the visibility, the pricing, the revenue model and the decisions shaping where the business goes next.

The reason your brand sits at the centre is because none of those things exist separately from it.

You can have a strong offer and struggle to sell it because nobody associates you with the problem it solves. You can follow an epic visibility strategy and stay forgettable. You can even become better at sales and still spend waaaaay much time convincing people because your brand created very little trust before the conversation started.

Most of the people you pay for support with those individual problems will specialize in the problem in front of them.

My speciality is seeing the brand underneath all of them.

That means we can work on the thing that needs fixing now without building another temporary solution on top of a business that still has the same underlying weakness.

You have a business, but you want it to stop feeling like every few months you have to figure the whole thing out again.

You want your brand to make selling easier.

You’ll bring real decisions into the room rather than watch from the edge of it.

You want ongoing access to someone who knows you and your business, not a course you finish and forget.

You want someone to hand you a formula and tell you exactly what to do without thinking for yourself.

You’re looking for something done for you. BBS works with you, not instead of you.

You want quick fixes but have no interest in building a stronger brand and business underneath them

You want to be passive in the room and still expect the business to change.

This is one of the most important aspects of BBS.

People are more discerning about their investments now – rightfully so. Nobody wants to commit to at least 6 months of something and still be wondering halfway through when the result is supposed to arrive.

At the same time, I have no interest in turning BBS into another short program that helps you create one burst of movement and then disappears as soon as the next business problem shows up.

So throughout the year, we’ll have focused Growth Sprints built around one clear business result at a time.

You get something concrete to work towards now, without losing the ongoing support that helps you keep building a stronger business around it.

The Sales Room is our next 5-day Sprint, focused on finding the strongest path to more sales using the offers, audience, opportunities and conversations already in front of you.

We find the strongest sales opportunities already in front of you and focus on turning them into money.

You will also be able to submit sales conversations for feedback, including screenshots or text, so you are not sitting there trying to work out whether somebody is interested, whether you should follow up or what needs to happen next.

The Sales Room is not 5 days of talking about selling.

You will actually be selling.

The Spotlight

The Revenue Room

This is where BBS gives you something a short program can’t.

Your business will continue throwing things at you between the big focused pushes. Offers will need changing, sales conversations will happen, opportunities will appear, something will work much better than expected and suddenly create a completely different set of questions.

You’ll never have to wait until the next sprint.

That is what the ongoing BBS support is there for.

How you will be supported inside BBS

Weekly BBS Mentorship Calls

Bring the real problem, decision, opportunity or idea you’re dealing with and get direct mentorship from me on what needs to happen next. Speak to me directly, live on Zoom. Or, just come and get a pep talk (or, let’s face it, a kick in the butt).

The call times rotate so members across different time zones can attend.

Monthly BBS Sales Clinic

Once a month, we focus entirely on helping you make more sales.

From how to sell in the DMs, to how to absolutely nail your sales page, to how to run every single launch vehicle that’s working with now… These calls alone are worth thousands of dollars.

BBS Growth Sprints

Focused periods throughout the year where we go after a clear business result together, starting with The Sales Room and followed by The Spotlight and The Revenue Room later this year.

Accountability + Co-working

There are times when you need another perspective and there are times when you know exactly what needs doing and need somewhere to actually do it.

You have both.

Expert Camps

BBS Expert Camps bring specialists into the room to work with you on areas that complement the core business and brand work we do together.

I have never felt the need to pretend I am the world’s leading expert on every subject that could possibly affect your business or your life. Though, that would be epic.

Telegram + Facebook Support

You never have to wait until the next call to speak to me and receive guidance.

You have places to ask for feedback, share what’s happening and stay connected to the room between calls.

You also do not need to attend everything to get value from BBS. Some members are on mentorship calls regularly; some show up once every few weeks.

BBS includes entrepreneurs across different industries, countries, backgrounds, business models and stages of growth.

There are people building their first serious businesses alongside people who have been entrepreneurs for years and people who have already built very successful companies.

The room has created clients, collaborations, referrals, friendships, partnerships and opportunities over the years, but we are not a space where everybody is trying to sell to everybody else. There is a designated space in Telegram where you’ll be able to invite us into your offers.

BBS is a business room first and it is application-based because the quality of the people in that room matters to me.

This is the biggest reimagining of BBS since I started it in 2017.

And it is happening because I have become obsessed with the gap between having access to excellent mentorship and actually getting everything you possibly can from it. From now on, everyone stepping through the BBS door will be able to leverage their investment 10x.

BBS HQ is being built to help you do far more with what is already in BBS.

It will be interactive, so instead of just watching trainings or reading through old resources, you’ll actually work through what is happening in your business inside it. It will guide you through the right questions, help you turn what comes up on mentorship calls into decisions and next steps, keep track of what you said you were going to do, and pull in the right BBS work when it is relevant to what you are dealing with now.

BBS HQ is there to make sure you leverage this space even more.

Later this year, I am launching a separate brand platform that I have been building behind the scenes.

Most entrepreneurs’ brands currently live in about 15 different places. There is a positioning document somewhere in Google Drive, some of the best thinking you have ever done buried inside old conversations, bits of your messaging in Notes, an offer document somewhere else and a lot of very important decisions sitting inside your own head.

Then every time the business evolves, you end up reconstructing half the brand from memory.

I am building one place where the thinking, decisions and work behind your brand can actually live and develop as the business changes.

It will not manufacture your personality, write all your content for you or turn you into another AI version of everybody else on the internet.

That is, in fact, the exact opposite of what it will do.

The platform will be sold separately when it launches.

BBS members will get access included at no additional cost.

National press coverage and a £12K repeat client.

60 members inside a recurring-revenue offer.

Biggest membership launch in almost three years after changing the messaging and increasing the price.

Five-figure launches and far more predictable income.

First £4,444 paid-in-full client.

Probably – who knows?

The better question is how long you want every lesson to take.

A bad decision can cost you months or even years. The wrong positioning can block your sales forever. An offer you keep trying to finish can take a year before you finally admit it was the wrong move.

Having experienced eyes on your business means you don’t have to learn every lesson through expensive experiments – you deserve better than that, and so does your livelihood..

A lot of BBS members work with other coaches, consultants, mentors and specialists.

Bring me the advice you’ve been given. Bring me the things somebody else thinks you should do that you’re not convinced fits the business you are trying to build.

There is enormous value in having one ongoing room that understands the wider brand and business rather than only the individual problem somebody was hired to solve.

$199/mo

Minimum six-month commitment. After that, cancel at any time.

$1,999/yr

The strongest current rate if you already know you want BBS around you for the year ahead.

Includes the Annual Members Only Brand + Business Strategy Session with Des

$1,100 /6 mo

Pay every six months and save against the monthly rate. Renews each half year, with the same full access.

Everything in BBS, plus access to Elite HQ — your private Sales + Brand Intelligence tool.

Inside Elite HQ, you can bring in your sales conversations, offers, launches, messaging and buyer feedback to see where sales are getting stuck, what people are actually responding to, what your best buyers have in common, where your brand is making the sale harder, and what needs to change next.

Over time, Elite HQ connects the dots across all of it, helping you spot patterns and opportunities you would otherwise miss.

You’ll also have access to me in a smaller, more intimate BBS Elite Telegram space.

If you want instant feedback on all your sales efforts and closer access to me, this is the place for you.

“6 months feels like a long commitment.”

That concern is one of the reasons I added the Growth Sprints.

I don’t want you paying for six months of vague support and hoping something eventually changes. The sprints give us clear periods where we’re actively going after a business result, while the ongoing membership gives us enough time to make sure you are not collecting quick wins on top of a business that stays weak underneath them.

Very few of my members stay for only 6 months – even the ones who were terrified of committing.

“What if I can’t make the live calls?”

Then we won’t build your entire BBS experience around attending the live calls.

You have Telegram, Facebook, the Growth Sprints, accountability, coworking, the BBS Sales Clinic and, from October, BBS HQ.

BBS has to work inside a real business and a real life.

“What if I’m already doing well?”

Then the decisions just get more expensive.

The questions become which opportunities deserve your attention, how the brand needs to evolve, whether the offer suite still makes sense, where complexity is creeping in and what the next version of the business should actually look like.

BBS has always included entrepreneurs at very different stages because the need for strong brand and business decisions doesn’t disappear when revenue goes up.

“What if I genuinely can’t afford it?”

Then please do not join.

If your choice is between joining BBS and putting food on the table table, the choice is obvious. Always prioritize your basic needs.

If $199/month would negatively impact that, this is not the right investment right now. If, however, you’re just scared – take the leap. That’s what the different payment options are for.

Almost a decade later, it is still the longest-running and most personally important offer in my business.

That longevity did not come from refusing to change it.

It came from evolving it whenever I see a better way to help the people inside it build stronger businesses.

This next version is the biggest evolution yet.