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Brand Psychology and Benjamin Franklin

Brand psychology is by far one of the most underrated aspects of business - using psychological tactics to change your positioning dates back thousands of years. One of the most…
Desislava Dobreva
Desislava DobrevaAugust 14, 2019
Blog

Kim Kardashian – the Rebranding of the Century

Like them or not, the Kardashians have one thing everybody else fights for on a daily basis - attention. Even if you don't follow them religiously like the millions of…
Desislava Dobreva
Desislava DobrevaAugust 13, 2019
Blog

The Branding Queen’s Guide on Spotting Fake Experts

Ahhhh, branding. The one profession where 90% of the so-called experts know less about what they do than an 8th grader. Color me unamused - I just had a vegan…
Desislava Dobreva
Desislava DobrevaAugust 12, 2019
Blog

Personality Typing: Which Personality Type Best Fits BBS?

Bzzt Bzzzt! Bzzt Bzzzt!  New message in my inbox. On my way to pilates, I hastily slam the door behind me and manage to take a quick peek into my…
Desislava Dobreva
Desislava DobrevaAugust 7, 2019
Blog

The Two Words That Built My Successful Business

When I first started freelancing, I’d accept any offer. I admit it–I was even a "fiver" for a while–a person who writes $5-articles. I was driven by my grandmother’s mantra…
Desislava Dobreva
Desislava DobrevaMarch 29, 2017
Blog

The Branding Queen’s Branding Basics for Dummies

My favorite question in the world: "What's Branding?" The answer, grasshoppers, is simple: If you're asking this question, then you shouldn't be in business. Too harsh? Probably. I usually am.…
Desislava Dobreva
Desislava DobrevaMarch 12, 2017
Blog

The Branding Queen’s Guide to Growing a Massive Following with Periscope

2015 was the year that brought live streaming into every consumer's home. With Periscope, Meerkat, Facebook Live, Live.ly and many more apps popping up every day, our phones have now…
Desislava Dobreva
Desislava DobrevaFebruary 5, 2017
Blog

Twitter Amplify: Making Money with Your Videos

Now that Twitter has kicked its video advertising product - Twitter Amplify - up a notch, YouTube is facing some tough competition when it comes to its video creators! It's no…
Desislava Dobreva
Desislava DobrevaFebruary 4, 2017
Blog

How YouTube Changed Politics Forever

If the past nine years have given us something undeniable, it is the transition of politics into the realm of the Internet. Social media platforms like Twitter, Facebook, Reddit and Snapchat…
Desislava Dobreva
Desislava DobrevaFebruary 4, 2017
Blog

23 Youtube Video Ideas to Help You Create Viral Videos

How much of a cliche would I be if I tell you viral videos are not rocket science? Ah, who cares. The thing is though - they do take effort…
Desislava Dobreva
Desislava DobrevaFebruary 4, 2017

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