Brand psychology is by far one of the most underrated aspects of business - using psychological tactics to change your positioning dates back thousands of years. One of the most…
Desislava DobrevaAugust 14, 2019
Like them or not, the Kardashians have one thing everybody else fights for on a daily basis - attention. Even if you don't follow them religiously like the millions of…
Desislava DobrevaAugust 13, 2019
Ahhhh, branding. The one profession where 90% of the so-called experts know less about what they do than an 8th grader. Color me unamused - I just had a vegan…
Desislava DobrevaAugust 12, 2019
Bzzt Bzzzt! Bzzt Bzzzt! New message in my inbox. On my way to pilates, I hastily slam the door behind me and manage to take a quick peek into my…
Desislava DobrevaAugust 7, 2019
When I first started freelancing, I’d accept any offer. I admit it–I was even a "fiver" for a while–a person who writes $5-articles. I was driven by my grandmother’s mantra…
Desislava DobrevaMarch 29, 2017
My favorite question in the world: "What's Branding?" The answer, grasshoppers, is simple: If you're asking this question, then you shouldn't be in business. Too harsh? Probably. I usually am.…
Desislava DobrevaMarch 12, 2017
2015 was the year that brought live streaming into every consumer's home. With Periscope, Meerkat, Facebook Live, Live.ly and many more apps popping up every day, our phones have now…
Desislava DobrevaFebruary 5, 2017
Now that Twitter has kicked its video advertising product - Twitter Amplify - up a notch, YouTube is facing some tough competition when it comes to its video creators! It's no…
Desislava DobrevaFebruary 4, 2017